The wash-day guide is out, step by step: read the how-to of the month
Media kit

Partner with Body of Work.

Audience, formats and rates for hair, scalp and body brands who want to reach readers across the US who buy for the whole household.

01Audience · trailing 12 months

Who reads us

32.4KMonthly readers
8.1KNewsletter subscribers
41%Of our readers are men
3:15Avg. time on story
02Net, per placement

Formats & rates

  1. Sponsored feature

    A long-form feature produced by our desk, with a step-by-step box showing how your founder uses the product. Labelled as sponsored at the top of the page and sent to Wash Day.

    $1,950
  2. Homepage spotlight

    An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.

    Free
  3. Newsletter placement

    A dedicated module in Wash Day, sent Sunday mornings to 8,100 subscribers with a 45 percent average open rate.

    $400
  4. Instagram collaboration

    A co-authored post and story set on @bodyofworkmag, video tutorials included, filmed by our team at the sink, tagged as a paid partnership.

    $820
  5. Sponsored how-to guide

    A numbered how-to guide built around your routine, tested by an editor before it runs, labelled as sponsored and kept on the site.

    $2,550

All sponsored work is clearly labelled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Every sponsored how-to is tested by an editor before it runs. Rates are net, in US dollars, and materials are due 14 days before publication.

04Bookings

Reserve placements for the winter issue.

Ellen Sloane, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.

Newsletter

Wash day.

Every Sunday, one hair, scalp or body routine in simple steps: what to use, how much of it, and how long to leave it on.

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